Google search ranking factors: The complete list

What are Google search ranking factors?

Google search ranking factors are the criteria that Google uses to determine the order of websites in its search results. These factors include both on-page and off-page factors.

On-page factors

On-page factors are factors that are found on the webpage itself. These factors include:

• Content: The content of a webpage is one of the most important ranking factors. Google wants to rank websites that provide high-quality, relevant content that is useful to users.
• Keywords: Keywords are the words and phrases that people use to search for information online. Google wants to rank websites that use relevant keywords in their content and metadata.
• Title tag: The title tag is the title of a webpage. Google wants to rank websites that have clear, concise title tags that accurately describe the content of the page.
• Meta description: The meta description is a brief description of a webpage. Google wants to rank websites that have clear, concise meta descriptions that accurately describe the content of the page.
• Header tags: Header tags are the headings that are used to structure the content of a webpage. Google wants to rank websites that use clear, concise header tags that accurately describe the content of the page.
• Image alt text: Image alt text is the text that is used to describe an image on a webpage. Google wants to rank websites that use clear, concise image alt text that accurately describes the image.

Off-page factors

Off-page factors are factors that are found outside of the webpage itself. These factors include:

• Backlinks: Backlinks are links from other websites to your website. Google wants to rank websites that have a high number of high-quality backlinks.
• Social media signals: Social media signals are interactions with your website on social media platforms, such as likes, shares, and tweets. Google wants to rank websites that have a high number of social media signals.
• Brand mentions: Brand mentions are mentions of your website or brand on other websites or social media platforms. Google wants to rank websites that have a high number of brand mentions.
• Domain authority: Domain authority is a measure of the authority of a website. Google wants to rank websites that have a high domain authority.
• Page authority: Page authority is a measure of the authority of a specific page on a website. Google wants to rank websites that have a high page authority.

Habertürk